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Privacy Policy


Controladora Dolphin, S.A. de C.V., (Dolphin Discovery®), hereinafter referred as “Controladora Dolphin”, with address in Calle Banco Chinchorro, Manzana 1, Lote 8, Supermanzana 13, C.P. 77504, Cancun, Quintana Roo, is responsible for the collection and use of the personal data required in terms of the rules established by the Mexican Federal Law for Data Protection of Private Individuals (Mexican Privacy Law LFPDPPP), article 47 of its secondary regulations, as well in the provisions of the articles 1º, 3º and 5º of the European General Data Protection Regulation (EU) 2016/679 (GDPR).

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The personal data collected from our customers will be managed with the strictest confidentiality. Our customer’s information will be processed according to the provisions established by LFPDPPP. Mexican Privacy Law (articles 15 and 16 and 26 to 28 of its secondary regulations), requires us to inform you that your contact information, financial and patrimonial assets data and sensitive data collected from you (in our registration forms in the Check-in area and/or Guest Service of each location), or directly (by phone, email, web applications, social media, mobile apps, and CCTv.), and indirectly (through our affiliate agencies), will be used for the following essential purposes:

  1. To provide our products and services to our clients like interactive swims with dolphins or marine mammals, and the sport activities offered by Controladora Dolphin through the programs:Dolphin Royal Swim, Dolphin Swim Adventure, Dolphin Encounter, Dolphin Encounter Pregnancy, Speedboat, Jungle Tour, Sailing Quest, and Columbus; offered in our different locations:Dolphin Discovery Isla Mujeres, Parque Garrafón, Dolphin Discovery Puerto Aventuras, Aquaventuras Park Vallarta, Dolphin Maroma, Dolphin Dreams Puerto Aventuras, Dolphin Sirenis, Dolphin Discovery Cozumel, Dolphin Discovery Costa Maya, Marina Aquatours, Dolphin Discovery Puerto Los Cabos, Dolphin Center, Dolphin Discovery Punta Cana, Dolphin Discovery Cayman, Dolphin Cove Cayman, Dolphin Discovery St. Kitts, Dolphin Cove Ocho Rios Jamaica, Dolphin Cove Montego Bay Jamaica, Dolphin Discovery Moon Palace Jamaica, Yaaman Park Jamaica, Zoomarine Italy, Gulf World Marine Park USA, The Dolphin Connection USA, Dolphin Cove Puerto Seco, Dolphin Discovery Anguilla, Dolphin Discovery Tortola;
  2. For reservations and purchase of our products and services through different sales channels such as: web page, email, chat live, telephone, and/or directly in our locations;
  3. To register our customers in the “Check-in” area of our different locations.
  4. Send by e-mail information to our customers related to promotions, discounts and offers our products and services.
  5. For the purchase of products in our locations, such as photos of their activities during their visit and/or souvenirs.
  6. Verify our customer’s reservations.
  7. Online sales of products (Dolphin programs, photo memories, etc.), charges to the credit or debit card through the bank payments processor or through redirection to PayPal.
  8. Provide by email the link to download the photos purchased by our customers.
  9. To inform our guests about changes in the services purchased.
  10. To conduct evaluations and surveys about the products and services offered.
  11. To share pictures and videos of our customers (including personalities), in our Web Page, Social Media, Blue Wall and printed media.
  12. Confirm and correct the information that we have about our customers to ensure the best quality of our services.
  13. To process and deliver at the hotel or address given the Photobook purchased by our customers.
  14. To provide the electronic bill to those clients who request it.
  15. For the payment process to our providers of services.
  16. Surveillance and safety of our visitors, guests, and employees, equipment and habitats through the CCTv.
  17. Administrate contracts signed with our affiliate members.
  18. To generate the reports of incidents and/or accidents occurred in our parks and locations.
  19. To transport our guests to the different parks and locations.
  20. To rent docking spaces for our guests.
  21. Customer service in cases of not recognized charges made to their credit or debit cards.
  22. To send to our customer’s address objects forgotten in our facilities.
  23. Allow access to media, journalists or producers to our locations to make interviews, footages, photo sessions, documentaries, or familiarization visits.
  24. Logistics and organization of weddings and group events.
  25. Customer services for our guests at “Guest Service Area” in our different locations and to follow up complaints before the Federal Attorney’s Office of Consumer (PROFECO in Spanish).
  26. To confirm and correct the information that we have of our customers in order to ensure the best quality services and inform them about changes in our privacy notice.


According to the provisions stated by articles 8° and 9° of the LFPDPPP, and articles 15 and 16 of its secondary regulations (RLFPDPPP), Controladora Dolphin is required to obtain express consent of its customers in order to use and process their financial, patrimonial assets and sensitive data. Therefore when we require such information to provide our services we will request your authorization through a format at the moment of the data collection.


Controladora Dolphin may transfer your personal data with companies that help it to provide its services or fulfill its legal obligations, for example: Webhosting suppliers, in order to maintain, update, and manage the web sites; with transportation agencies, etc. Express consent is not required by law for this kind of transferences according to article 37, section VII of the LFPDPPP.

Furthermore, depending of the services contracted by our customers their personal data may be shared with other companies to provide those services. In those cases Controladora Dolphin will inform you about these transferences and will require your authorization for the management of this information. These transfers will be carried out in compliance with the provisions established by article 36 of the LFPDPPP and articles 72 and 73 of its secondary rules (RLFPDPPP).

With the exceptions of the cases cited above, the personal data provided by our customers will not be transferred to any other party or company unless the data transfer is required by law under the provisions stated by article 37 of the LFPDPPP.


Controladora Dolphin will be able to use, print, reproduce, and publish the photos and videos of the guests in printed media (magazines, calendars, brochures, BlueWall, etc.), and electronic media (Blogs, social networks, newsletter, web site, etc.) and/or any other media in all of its formats, editions, phonograms or video-grams, and other forms of media in order to document and communicate information about events and interactive programs with the dolphins or other marine mammals, as well as the sport activities carried out in our different locations and habitats.

Besides these cases, Controladora Dolphin, will not publish or reveal photos or videos of its customers and neither will exploit them commercially without the proper express authorization.


Our policy regarding the information related to the use of our website is described below. You should review this Privacy Policy regularly since it may change at any time at our discretion. The safety and confidentiality of the users that provide their information when hiring a service or buying a product online will be protected by a safe server under the protocol Secure Socket Layer (SSL), so the data sent will be encrypted to ensure that is safe. Also, we have a backup of the computer programs such as Hacker Safe y Thawte certificated measures.

To verify that your information is safe, make sure that there is always an “s” in the browser. Example: htttps://. Likewise, when you enter the web site of Controladora Dolphin, we will register your internet address (this address is temporary and it is assigned by your internet services supplier when you get online), the type of operative system and the web browser that you use. Additionally we can track the parts of the web site that you are visiting. The information that we obtain is used to help us create a better experience for the users of our web site; all this process is done without us knowing your name or any other information that allow us to identify it. When users visit our websites, they do it anonymously unless they expressly decide to identify themselves with us.

Controladora Dolphin does not require that customers provide personal data to use the Website, unless is necessary. Some applications may require that users disclose some personal data, for example our contact forms require user’s e-mail address to register and answer comments, complaints, questions or suggestions, and contact users if necessary. In these forms we will not require financial, patrimonial and/or sensitive data; any disclosure of this information is your responsibility. Regardless the above, if you voluntarily provide any of this information Controladora Dolphin assures it will be used with strict confidentiality


A cookie is a small file and holds a certain amount of data, which our website can send to your browser. It may then be stored on your computer's hard drive and can be accessed by our web server. This cookie data can then be retrieved and can allow us to customize our web pages and services accordingly. It is important to clarify that cookies do not collect any personal data stored on your hard drive or computer. A cookie does not allow us to know your personal identity unless you explicitly choose to provide it. Most cookies expire after a period of time or can be deleted by you at any time. Also you can configure your browser to notify you when you receive a cookie so you can accept or reject it.

The cookies will allow us to:

  • Identify users that enter into our websites and offer them a personalized experience.
  • To record the personal settings of the users when they visit out website; for example, the cookies allow us to detect the bandwidth that is being used to enter to our sites, so we can customize our web pages and services according to your profile.
  • Also allow us to measure some traffic parameters, since each browser that requests access to our sites gets a cookie that is used to determine the use frequency and the sections that were visited, reflecting your habits and preferences, information that is useful to improve the content, the headlines, and the promotions for the users.

Our website uses cookies also to provide a personalized and secure experience to our users as well as to show users advertising related to their preferences. Cookies allow us to understand the behavior of our users on the site and improve it. If you decide to navigate our website, we understand that you consent to the processing of your personal data in accordance with “our online privacy policy” described in our Privacy Notice. When you enter to our websites you will be able to reject cookies or avoid accepting new cookies by using the “Help” button located in the tool bar of most browsers. Most of cookies are erased after a period of time or you can choose to erase them directly from your computer.


As stated in Mexican Privacy Law (LFPDPPP) and in the European General Data Protection Regulation (GDPR), customers may request the access, rectification, cancellation or oppose to the use of their personal information provided to the responsible, or revoke their consent. Their request will be answered by our Privacy Officer, through this email address:

According to Privacy Law you can request access, rectification, cancellation, or oppose to the use of your personal data by following the process described bellow:

Send an email to:; indicating you full name, address, legal or commercial relationship with Controladora Dolphin, (affiliate member, guest, visitor, etc.) and the type of right that you desire to request.

Fill the application that will be sent to you, identifying: the data regarding which you need the access to, rectification, cancellation, or objection, or the information which you wish to revoke your consent, adding some of the ID documents stated in the application to verify your identity.

Once the application is filled, you will have to e-mail it to the address mentioned in the number 1), attaching all the documents you consider relevant for your request. If you wish to correct your data, you must explain exactly what the errors in your information are, adding the documents necessary to correct that information.

Once the application is received, you will get a confirmation e-mail, with the attention number assigned to your request. In case that the application contains errors or incomplete information, you will be required to correct the application within ten days after the notification. If you don’t correct the application, the request won’t be processed and answered.

Applications sent on Weekend or Holydays will be received until the following working day.

The application will be answered by email within twenty business days from its confirmed reception. This deadline can be extended twenty additional days if there is a justified cause for the delay. This situation will be notified to the applicant according to what is established in article 97 of the secondary regulations of the Mexican Privacy Law RLFPDPPP.

If your application fulfil all the legal and administrative requirements requested by Law, the access will be granted, the data will be corrected, your requests to cancel the information or to stop using your information will be carried out, or the withdraw of your consent will be registered in our databases in a period of time that will not exceed 15 labor days. This deadline can be extended fifteen additional day if there exists a justified cause for the delay, this situation will be notified to the applicant according to what is established in article 97 of the secondary regulations of the Mexican Privacy Law RLFPDPPP.

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If your application fulfilled all the requirements requested by articles 32 to 35 of the Mexican Privacy Law (LFPDPPP), the answer will be sent to you via e-mail, free of any charge. However if you wish to receive it by other means the applicant must cover the expenses of the copies and formats requested.


If you consider that the answer given to you is incomplete or incorrect or you believe that your privacy rights have been violated by the Responsible, you can complain to the National Institute for Transparency, Access to Information and Personal Data Protection (INAI). If you want to know more you can access to the website:


If you have any questions regarding the content, interpretation or scope of this Privacy Notice, you need more information regarding to the processing of your personal data, you can send an e-mail to our Privacy Officer to the address:


This privacy notice is in force and will be updated by publishing a new privacy notice in this site. Any changes of this privacy notice will be informed by publishing an updated version of this document.

Last update: December 1st, 2018.

Controladora Dolphin, S.A. de C.V., onwards "Columbus Cancun", located at Banco Chinchorro street, Manzana 1, Lote 8, Supermanzana 13, C.P. 77400, Quintana Roo., is responsible for the collection and treatment of your personal data, in terms of what is established in the articles 2nd and 3rd fraction XIV of the Federal Protection law for personal data in possession of private parties (LFPDPPP) and 47 of its ordinance.

II. Aims of the treatment of your personal data

"Columbus Cancun", assures the most strict confidentiality on the collection and treatment of your personal data. Those personal data will be treated adjusting interests of what is established on the LFPDPPP. In accordance with what is indicated by the articles 15 and 16 of the LFPDPPP,26, 27 and 28 from the ordinance Law, we inform you that your general personal, financial and sensitive data will be collected personally through printed, electronic, phone and/or any other suitable media to be utilized by "Columbus Cancun", for the next purposes:

  • To provide attention to customers for them to make reservations of products and services;
  • To communicate promotions, discounts and offers of products and services;
  • Effectuate the sale of products (photographs);
  • Carry through reservation consultation;
  • Execute electronic sales of products and services with credit cards;
  • To communicate changes of the hired services.
  • Perform appraisals over the products and services offered;
  • Videogram production for the web page;
  • To confirm and rectified the information carried through to be able to guarantee the best quality of the services;
  • To provide attention to customers that request electronic receipt;
  • To transact the product or services payment presented by suppliers;
  • Video shooting to guarantee the safe of our visitors, clients and employees, likewise with our equipments at "Columbus Cancun" facilities and;
  • To give notice of the changes to the existing privacy policy if applies.

"Columbus Cancun", is committed to treat the given personal data with absolute confidentiality and to take the necessary measurements to maintain the information secure. The security and confidentiality of the data that the users provide when hiring a service or buying a product online will be protected by a secure server under the protocol Secure Socket Layer (SSL), in a way that the data sending will be transmitted encrypted to ensure their safety. In order for you to verify that you are surfing on a secure environment check your web browser searching bar to see an S like this: https://

III. Consent for the treatment of financial and sensitive data

When collecting financial and sensitive data, is the case; your expressed consent will be required, hence a specific format is a requisite. Over that format, your acceptance of collection and treatment of your data will be requested, exactly like the articles 8th and 9th of the LFPDPPP establish, 15 and 16 from the Ordinance Law.

IV. Personal data transfer

"Columbus Cancun", transfers information to web hosting companies, keeping a legal relationship with them, with the purpose of maintaining the websites up dated and well administrated. To perform this transfer it is not necessary to get a consent form from the owner of the data, according to the article 37, fraction VII of the LFPDPPP. Also, depending on the legal relationship existing in between you and "Columbus Cancun", your data could be shared with external third parties. In this case at the moment of collecting that information you will be notified about the purpose of this transfer and your consent will be requested to be able to do it so. Those transfers are done accomplishing what is established by Law according to the articles 36 and also 72 and 73 of the Law ordinance. Excepting the cases mentioned above and only by actualization of the content of the article 37 of the LFPDPPP, the data given by our customers will not be transferred under any circumstance.

V. Use of images

On the other hand and with the objective of documentation and communication of the information about the activities and swim with dolphins programs, that are performed in our several facilities; "Columbus Cancun", could use, print, reproduce, and publish the image/images of its clients and employees in magazines, brochures, booklets, pamphlets, prospectus, leaflets, handouts, blogs, social media, or websites; and/or any other media in all its manifestations, interpretations or executions, editions, phonograms or videograms and its broadcasts with the latter mention objective. Outside this cases "Columbus Cancun", will not reveal any image about the activities and/or programs carried out; nor exploit them commercially, without your authorization.

VI. Cookies

The cookies are little pieces of information that are sent by the website to your web browser and are storage in your hard drive in your computer, they are used to determine your preferences when you connect to our website services and also to trace your activities or behaviors performed by you inside our websites. In some sections of our website we require that the client grant our cookies because some of the functions require them to be able to be executed. The cookies allow us to:

  • Recognize you at the moment you enter our sites and offer you a personalized experience.
  • To know the personal configuration of the site specified by you, eg. the cookies allow us to detect the bandwidth that you had selected at the moment you enter our home page, this way we know what type of information is good to be download.
  • To calculate the size of our audience and to measure some traffic parameters, because each web browser that access our website acquires one cookie that is used to determine the recurrence of use and the website sections visited, reflecting your habits and preferences, that information is useful to improve our content, our headlines and our promotions for the users.

VII. Revocation of consent and ARCO rights exercise: Access, Rectification, Cancellation and Opposition

According to what the LFPDPPP supports, you could solicit the access, the rectification, the cancellation in this case it would be procured on a legal manner - or oppose to the use of personal data that you have had given to "Columbus Cancun", or revoke the consent that you have had given. Your inquire will be managed by our Privacy Officer: Silvia Paola Oseguera Arroyo through the following e-mail address: To be able to exercise your rights of Access, Rectification, Cancellation, Opposition and also for the revocation of your consent, you would have to follow the next procedure:

  • Send an e-mail to the following email address: delineating your full surname and given name, the legal commercial relationship you have with "Columbus Cancun", (employee, client, visitor, etc) and the type of right that you want to exercise.
  • Fill-out the ARCO application format, which will be referred; delineating which dimension; Access, Rectification, Cancellation and Opposition or Revoke you made your application for, attaching those relevant documents that are outlined in the format to be able to credit your identity or personality.
  • Once your format is completed you may send it to the email address indicated in the latter subsection, being able to attach all the relevant documentation for your request. For a Rectification it is necessary to precisely outline which one is the modification that must be done attaching the documentation justifying the precedence of the application.
  • Once your application is re ceived a notification of reception will be sent-out with its proper file number and the corresponding reception date. If the application does not comply the legal requirements, within the next five working days of the reception an amendment of the application will be required giving you ten days to amend it, if you do not send the amendment within the following ten days the application will be taken as never presented.
  • If your application is sent on Saturday, Sunday or a holiday, it will be received the next working day, following the they you have sent it.
  • Your application will be replied via email in a term of twenty working days counted from the reception date. This period could be increased by twenty additional days when existing righteous causes, this situation will be notified to you according by what is established in the article 97 of the LFPDPPP Law Ordinance.
  • If your application issues according to what is established by the LFPDPPP and other up-to-date norms; access, rectification or cancellation of your data will be granted, your opposition right will be effective or your consent will be revoked, within the following fifteen days of the date in which your application was received.

This period could be increased by fifteen additional days when existing righteous causes, in this case you will be notified according on what is established by the article 97 of the LFPDPPP Law Ordinance. In all the cases your application is effective in terms of what is outlined by the articles 32, 33, 34 and 35 of the LFPDPPP, the delivery of the personal data will be for free through the same email address that you outlined for those effects, if you want the information to be delivered on a different way you will have to cover only the just expenses for the delivery and/or the cost of the reproduction of the copies or other formats delivered.

VIII. Before whom you can present your inquires or complaints in view of unlawful treatment of your personal data?

If you consider that your personal rights protection have been injured by any misconduct, miss act, or miss response to your application, or you presume that in the treatment of your personal data exist any violation of the dispositions forestalled by the Federal Law of personal data protection in possession of the private parties, you can procure the corresponding inquire or complaint before the Instituto Federal de Acceso a la Información y Protección de Datos (IFAI), for more information visit

IX. Information

If you have any doubt about the content, the interpretation or outreach of this notice, or if you require more information concerning the treatment of the information, you can contact our Privacy Officer Silvia Paola Oseguera Arroyo via email

X. Privacy Policy changes

This Privacy Policy is in force from January the 1st, 2012 and it could be modified under discretion, by the responsible.
Last up-date: September the 26th ,2017.

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